How Superside Increased Employee Engagement With Luna Park

A Case Study in Remote Team Building and Employee Engagement

• Author

  Arlen Marmel

• Date Published

  Sep 26, 2024

Superside, a leading AI-powered creative services company with 700+ remote-first employees spread across 60+ countries and 13 time zones, chose Luna Park as their main tool to help them achieve their community building goals within their strategic 2024 roadmap.

"We have been able to utilize Luna Park to enhance our people programs and build a greater sense of community among our distributed team members," said Joaquin M., Director of People Experience. 🚀

This sentiment is evidenced by Superside's ability to achieve an employee engagement index of 87+ which is at the 75th percentile vs industry benchmarks and an 84% favorability score on their employee engagement question, "I feel part of a community within Superside and connected to other Supersiders."

Strategic Launch and Adoption Plan

Superside's strategic launch and adoption plan greatly contributed to their impressive engagement statistics. The plan included three main components:

1. Communications
2. Solution champions
3. Operationalization

Communications

To raise awareness of the platform and encourage team building, Superside included Luna Park as an agenda item during town hall and shared engagement stats. Further, they evidence the importance of connection by ending each town hall with a Luna Park game, encouraging teams to do the same.

Solution Champions

Human resources business partners champion Luna Park by encouraging department leaders to schedule out a game each quarter for the year prior to their strategic syncs.

"We used to organize a lot of events... now we're spending 10% [of the time] on community events organization thanks to LunaPark," said Joaquin. 🕖

Operationalization

The people team operationalized the Luna Park Slack tools by adding them to existing Slack channels to increase engagement. For example, they added:

• Water Cooler Convos across numerous community group channels to encourage fun and meaningful dialogue
• Intros to their coffee chats channel so that employees would be randomly matched and encouraged to connect with one another
• Ice Cream Shout-Outs to their appreciation channel to encourage recognition across their organization
• Birthdays and Anniversaries to a celebrations channel to recognize employees on their special day

In less than a year of utilizing Luna Park, Superside has achieved great heights, empowering their workforce to integrate with one another.

Joaquin emphasized, "The Slack integration made it super easy on the back end for us because we never had to do any sort of user management and automatically everyone was in the platform." ✨

Superside's Impressive Stats

Contributing to the successful adoption and integration, is Luna Park's and Superside's shared cultural alignment - community, engagement, and having fun at work.

Superside | 2024 recipient of Remote Excellence Awards | 61+ eNPS | 4.4★ Glassdoor rating